The Spread of Yield Management Practices: The Need for Systematic Approaches


Product Description
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by … More >>

The Spread of Yield Management Practices: The Need for Systematic Approaches

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